About Hong Jie
Ipoh, world-famous for being a food paradise, what flavour best represents Ipoh?
Is it the spiciness/heat from chilies and spices? We think so.
The kind of spiciness that Ipoh is known for is different from what you get in other places. As a meeting point for trade activities in the last century and a town famous for its local food, this kind of spiciness was a result of the combination between spices brought in from all around the world by our ancestors, mixed with local spices and chilli. This unique spiciness has been passed down for generations since then.
Ipoh’s unique spiciness can be easily found in our pot of chili paste which has been a must-have during mealtimes for generations of Ipoh people.
Although it has been passed down from generation to generation, its original and unique taste is still preserved, which allows this chili paste to taste the same till this day.
More Than
10
Years
The "Spice" That Last
In making the popular “C2F” chili paste, we use fresh ingredients and cook it with much care by cooking it over low heat, carefully seasoning it, patiently boiling, and the list goes on. That is the secret to our unique tasting chili paste. Anything less than that and you would not get the fragrant taste that is acquainted with Ipoh’s unique spiciness.
More Than
6
Years
The Taste of Childhood
Remember that time when you were young and you had a whiff of the fragrance of the chili paste coming from the kitchen; or when your parents packed it for you when you left home for the first time to further your studies; or the first time you cooked for your partner; or having it with your family during the New Year celebrations? From your childhood to the generations that come after you, this chili paste will remain as delicious as your first jar. It is and will remain as the original and familiar taste for all Malaysians. When in a foreign country, you only need a spoonful of this chili paste to feel like you are back in Malaysia.
To produce this chili paste, we carefully select and ensure that only the freshest ingredients are used.
To preserve the authenticity in the taste, we insist that the whole cooking process is done by hand.
The Authentic Taste of Spice
We strictly monitor the production process to maintain our high standards throughout.
Apart from keeping it convenient and delicious, we strive to stay true to our main objective; to continue serving the many generations of customers after our first who have entrusted us with their loyalty, by maintaining the quality and taste of our chili paste. We aim to continue preserving this uniquely-Malaysian spiciness in our jars of chili paste for the generations to come.
